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Lowrance provided Serious Excitement on and off the Water at the Bassmaster Classic

Lowrance® continued its domination of America’s tournament-fishing circuit late last month as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship on Lake Conroe in Houston, Texas. A 25-year-old professional angler from Guntersville, Alabama, Lee became the sixth consecutive Lowrance angler to win the Classic when he finished with a three-day total of 56 pounds, 10 ounces, taking home $300,000 and the most coveted trophy in the sport. Steve Kennedy, who also competed in the event with Lowrance marine electronics, finished second with a total weight of 55 pounds, 1 ounce.

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Former Classic® Winner Jones Has a New Competitor on the Water

This Season Alton Jones Jr. Joins His Father to Fish the 2017 Bassmaster Classic® and the Elites Never, in all of his previous 26 seasons of bass tournament competition, has Alton Jones been concerned with how many fish any other anglers may be catching, but that will change this year. That’s because the Yamaha Pro’s 24-year old son, Alton Jr., will be joining him on both the Bassmaster® Elite circuit and in the 2017 Bassmaster Classic® as he begins his own full-time professional career.

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Dialing in Docks to Up Your Bass Game

Virtually every angler on the water these days is well aware that boat docks hold bass throughout the year. However, not all anglers approach dock fishing with the correct tackle and strategy to make the most of their time on the water. Fine-tuning your approach by reaching all fish-holding zones and identifying patterns can definitely lead to higher catch rates and bigger fish.

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Can You Trust Your Fishfinder?

Before Lowrance invented and sold the first recreational sonar product for fishermen in 1957, many anglers focused their time on the water searching for gamefish near or around the shoreline. The reason is simple: When you can see fish-holding structure along the bank of a lake, you are more confident in locating key fish-holding areas. The Lowrance Fish-Lo-K-Tor – also known as the “The Little Green Box” – changed all that. Using this portable, battery-operated device, fishermen gained the confidence they needed to move off the shoreline with a whirling dial of red lights that could define depth changes, and mark underwater structure as well as gamefish. While this first fishfinder was simple in design – requiring a considerable amount of training to use effectively – it changed the way we fished, and it definitely helped put fish in the boat. Today, when a marine electronics company announces a “ground breaking” fishfinder that delivers a meaningful benefit, anglers take notice. And that’s where our story begins.

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Catch More Bass During Tough Transitional Periods

In the springtime just prior to the spawn, bass fishing can be relatively easy as fish begin moving shallow and gorge themselves as their metabolism speeds up with rising water temperatures. However, during other transitional periods – like spring-to-summer and summer-to-fall – bass can be more difficult to dial in. In these situations, using electronics to map high percentage offshore locations and selecting the right lure set-up are absolutely critical to getting bites.

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Warm up for boating season at the Northwest Sportshow®

Ice-out season is coming soon, and that means boat show season is winding down. If you are looking for a new boat, or just need a cure to break the winter chill, there is a show like none other happening in Minneapolis. It’s the Northwest Sportshow®, March 23-26, at the Minneapolis Convention Center. A spring tradition for 84 years, the show is the best place to find everything you and your family need to gear up for outdoor adventures.

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Meet the Skeeter Pros at Bassmaster Classic®

There is only one place bass fishing fans get the chance to meet their favorite pros while seeing them cast for the world championship title… and the chance is coming soon. Make plans now to attend the Bassmaster Classic®, March 24-26 in Houston with the competition playing out on Lake Conroe. The Classic has never been held there and with it come a couple of historical firsts you don’t want to miss.

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For Cold Weather Bass, Try This Two-Lure Approach

Yamaha Pro Bobby Lane Alternates Jigs and Crankbaits in the Same Water By Be First Media Group By most standards, Florida-based pro Bobby Lane would be among the last to say he enjoys fishing cold winter water, but just the opposite is true. The veteran Yamaha Pro has developed a two-lure approach that has nearly taken him to victory in the last two Bassmaster Classics,® both conducted in extremely cold weather.

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ChatterBaits a Key for Early Season Bass

When the ChatterBait bladed jig burst onto the scene in 2006, many anglers considered it another ‘flash in the pan’ lure that would quickly slide off the radar, as seems to be so common in the fishing world. However, over the last ten years, this unique spinner/jig hybrid has carved out a permanent spot in the tackle boxes of most serious bass anglers and has repeatedly been a top producer in bass tournaments—particularly early in the year during ‘pre-spawn’ conditions.

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Ned Rig System

In an age of copycat baits and fad techniques, it’s increasingly rare for a new fishing lure that truly helps anglers catch more

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